visual culture

visual culture
   A term which is used more and more, it refers to what we have otherwise called art, but it is more inclusive and less likely to rely upon value judgments. Visual culture includes imagery in all kinds of media, in electronic games, in sports, cosmetics (and other fashion-related settings), comic books, and politics. It involves the imagery associated with holidays and terrorism. Certain works that a Eurocentric audience might call art, but are not called art by the cultures that produced them can be included in discussions of visual culture, yet they may not have been included in discussions of art. Examples of such work might include kachina dolls, bonsai, and boomerangs. A related term (some would say a synonym) is material culture. The study of visual culture should promote visuality and reflexivity and empower students concerning social issues. Also see intertextuality.

Glossary of Art Terms. 2014.

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